Effect Of Management Commitment To Internal Marketing On Employees' Satisfaction. A Case Study: Imam Jafar Sadegh Hospital Nurses
Nowadays, healthcare is an extraordinarily people-centric industry and employees play important roles in the product/service exchange. Internal marketing (IM) forces the employee to treat more hospitably facing customers. The present study examines the effect of management commitment to internal m...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2016
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| Subjects: | |
| Online Access: | http://eprints.usm.my/36677/1/aamj21022016_6.pdf |