Effect Of Management Commitment To Internal Marketing On Employees' Satisfaction. A Case Study: Imam Jafar Sadegh Hospital Nurses
Nowadays, healthcare is an extraordinarily people-centric industry and employees play important roles in the product/service exchange. Internal marketing (IM) forces the employee to treat more hospitably facing customers. The present study examines the effect of management commitment to internal m...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2016
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| Subjects: | |
| Online Access: | http://eprints.usm.my/36677/1/aamj21022016_6.pdf |
| _version_ | 1825833516632375296 |
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| author | Sharifabadi, Ali Morovati Shahhosseini Bideh, Shima |
| author_facet | Sharifabadi, Ali Morovati Shahhosseini Bideh, Shima |
| author_sort | Sharifabadi, Ali Morovati |
| collection | USM |
| description | Nowadays, healthcare is an extraordinarily people-centric industry and employees play
important roles in the product/service exchange. Internal marketing (IM) forces the
employee to treat more hospitably facing customers. The present study examines the effect
of management commitment to internal marketing (MCIM) on employees' satisfaction
through IM practices. Data were collected from 110 nurses of Imam Jafar Sadegh hospital.
The results of structural equation modeling showed the signifcant effect of MCIM on IM
practices (formal internal marketing, informal internal marketing and responsiveness). But
verse to what was assumed, there was no signifcant relation between IM and employees'
satisfaction. |
| first_indexed | 2024-03-06T15:09:00Z |
| format | Article |
| id | usm.eprints-36677 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2024-03-06T15:09:00Z |
| publishDate | 2016 |
| publisher | Asian Academy of Management (AAM) |
| record_format | dspace |
| spelling | usm.eprints-366772017-09-20T01:40:10Z http://eprints.usm.my/36677/ Effect Of Management Commitment To Internal Marketing On Employees' Satisfaction. A Case Study: Imam Jafar Sadegh Hospital Nurses Sharifabadi, Ali Morovati Shahhosseini Bideh, Shima HD28-70 Management. Industrial Management Nowadays, healthcare is an extraordinarily people-centric industry and employees play important roles in the product/service exchange. Internal marketing (IM) forces the employee to treat more hospitably facing customers. The present study examines the effect of management commitment to internal marketing (MCIM) on employees' satisfaction through IM practices. Data were collected from 110 nurses of Imam Jafar Sadegh hospital. The results of structural equation modeling showed the signifcant effect of MCIM on IM practices (formal internal marketing, informal internal marketing and responsiveness). But verse to what was assumed, there was no signifcant relation between IM and employees' satisfaction. Asian Academy of Management (AAM) 2016 Article PeerReviewed application/pdf en http://eprints.usm.my/36677/1/aamj21022016_6.pdf Sharifabadi, Ali Morovati and Shahhosseini Bideh, Shima (2016) Effect Of Management Commitment To Internal Marketing On Employees' Satisfaction. A Case Study: Imam Jafar Sadegh Hospital Nurses. Asian Academy of Management Journal (AAMJ), 21 (2). pp. 1-18. ISSN 1394-2603 http://web.usm.my/aamj/21022016/aamj21022016_6.pdf |
| spellingShingle | HD28-70 Management. Industrial Management Sharifabadi, Ali Morovati Shahhosseini Bideh, Shima Effect Of Management Commitment To Internal Marketing On Employees' Satisfaction. A Case Study: Imam Jafar Sadegh Hospital Nurses |
| title | Effect Of Management Commitment
To Internal Marketing On Employees'
Satisfaction. A Case Study: Imam Jafar
Sadegh Hospital Nurses |
| title_full | Effect Of Management Commitment
To Internal Marketing On Employees'
Satisfaction. A Case Study: Imam Jafar
Sadegh Hospital Nurses |
| title_fullStr | Effect Of Management Commitment
To Internal Marketing On Employees'
Satisfaction. A Case Study: Imam Jafar
Sadegh Hospital Nurses |
| title_full_unstemmed | Effect Of Management Commitment
To Internal Marketing On Employees'
Satisfaction. A Case Study: Imam Jafar
Sadegh Hospital Nurses |
| title_short | Effect Of Management Commitment
To Internal Marketing On Employees'
Satisfaction. A Case Study: Imam Jafar
Sadegh Hospital Nurses |
| title_sort | effect of management commitment to internal marketing on employees satisfaction a case study imam jafar sadegh hospital nurses |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/36677/1/aamj21022016_6.pdf |
| work_keys_str_mv | AT sharifabadialimorovati effectofmanagementcommitmenttointernalmarketingonemployeessatisfactionacasestudyimamjafarsadeghhospitalnurses AT shahhosseinibidehshima effectofmanagementcommitmenttointernalmarketingonemployeessatisfactionacasestudyimamjafarsadeghhospitalnurses |