Effect Of Management Commitment To Internal Marketing On Employees' Satisfaction. A Case Study: Imam Jafar Sadegh Hospital Nurses

Nowadays, healthcare is an extraordinarily people-centric industry and employees play important roles in the product/service exchange. Internal marketing (IM) forces the employee to treat more hospitably facing customers. The present study examines the effect of management commitment to internal m...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों: Sharifabadi, Ali Morovati, Shahhosseini Bideh, Shima
स्वरूप: लेख
भाषा:English
प्रकाशित: Asian Academy of Management (AAM) 2016
विषय:
ऑनलाइन पहुंच:http://eprints.usm.my/36677/1/aamj21022016_6.pdf