Effect Of Management Commitment To Internal Marketing On Employees' Satisfaction. A Case Study: Imam Jafar Sadegh Hospital Nurses
Nowadays, healthcare is an extraordinarily people-centric industry and employees play important roles in the product/service exchange. Internal marketing (IM) forces the employee to treat more hospitably facing customers. The present study examines the effect of management commitment to internal m...
| मुख्य लेखकों: | , |
|---|---|
| स्वरूप: | लेख |
| भाषा: | English |
| प्रकाशित: |
Asian Academy of Management (AAM)
2016
|
| विषय: | |
| ऑनलाइन पहुंच: | http://eprints.usm.my/36677/1/aamj21022016_6.pdf |