Influence Of Supervisory Control On Salesperson Performance: Examining The Role Of Adaptive Selling Behaviour As A Mediator
Salespersons are the key marketing agent and they play a signifcant role in determining business successes of frms. In today's highly competitive business environment, frms are attempting to outperform each other. Product quality and performance are no longer the key differentiating factor. T...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2016
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| Subjects: | |
| Online Access: | http://eprints.usm.my/36679/1/aamj21022016_8.pdf |