The Significant Contribution Of Islamic Relationship Marketing Practice In Malaysian Takaful Industry Towards Determining Customer Gratitude, Trust, And Commitment
Parallel to the achievement of the Takaful industry, agency system becomes the main medium utilised by the industry to educate the public and assist them about future fnancial preparation. As a mirror to an Islamic type of insurance, Takaful agents play signifcant role not only to sell the Takafu...
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| Format: | Article |
| Language: | English |
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Asian Academy of Management (AAM)
2016
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| Online Access: | http://eprints.usm.my/37115/1/aamj21s12016_8.pdf |