The Effectiveness Of Typography In Packaging Design For Smes Food Industries
The purpose of this paper is to provide a review on the effectiveness of typography in packaging design for SMEs food industries. This paper presents an exposition of content analysis and visual audits methods conducted on 27 products of SMEs. Samples were taken from SMEs who participated in Karniva...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.usm.my/38753/1/FULL_PAPER_072.pdf |