Visual Analysis: Design Confusion Of Canned Alcoholic Beverages Amongst Muslim Consumers In Malaysia

Packaging design plays an important role to attract buyers. Several cases have been reported on the unintentional buying of canned alcoholic beverages by Muslims caused by the confusing packaging design between the alcoholic and non-alcoholic beverages. Many studies on the development of packaging d...

Olles dieđut

Bibliográfalaš dieđut
Váldodahkkit: Abdul Aziz, Mohd Nasiruddin, Daimin, Ghazali, Ahmad, Ahmad Khairul Azizi
Materiálatiipa: Conference or Workshop Item
Giella:English
Almmustuhtton: 2016
Fáttát:
Liŋkkat:http://eprints.usm.my/39275/1/PAPER_19.pdf