Challenges in Improving Customer Focus in Small-Sized House-building Companies in Brazil
Some important changes in the business environment in several countries are forcing house-building companies to change their competitive strategies. This paper discusses a set of customer servicing practices, which have been adopted by small-sized house-building companies in Brazil that have been...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Sains Malaysia
2006
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| Subjects: | |
| Online Access: | http://eprints.usm.my/42617/1/5_Formoso_%28p.77-101%29.pdf |