Dialogic Public Relations Practice Through Corporate Websites Of Manufacturing Corporations In China
Corporate website has played an increasingly important role in China. Most Chinese corporate websites pay more attention to disseminating corporate information than building relationships with publics. Dialogic public relations is proved to be effective for relationship building on websites. This re...
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| Format: | Thesis |
| Language: | English |
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2017
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| Online Access: | http://eprints.usm.my/45353/1/BAI%20SHULIANG.pdf |