House Buyers' Lifestyle Segmentation Of The Housing Market In Malaysia
The dynamically changing environment has created a drastic change in the lifestyle and purchase habits of the consumers. The housing development industry in Malaysia is not immune to these changes. In order to keep abreast with the shift of house buyers‘ attitude and behaviour, it is apparent that h...
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| Format: | Thesis |
| Language: | English |
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2012
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| Online Access: | http://eprints.usm.my/46253/1/FANNY%20FOO%20SUAN%20SUAN_HJ.pdf |