The Perception and Satisfaction towards Product Appearances by Ageing Consumers

This study proposes to suggest a course of examining product impression regarded by ageing customers. It further explores the correlation between ageing thought towards product presentation in order to entirely comprehend ways in which they will react to products as they age. A comprehensive lite...

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Bibliographic Details
Main Authors: Jamalludin, Nurazlina, Majid, Ahmad Zuhairi Abdul, Hashim, Azhari Md
Format: Article
Language:English
Published: Science & Engineering Research Support Society 2020
Subjects:
Online Access:http://eprints.usm.my/46309/1/ageing_published.pdf