Third Party Logistics Service Quality And The Moderating Role Of Switching Costs Between Customer Satisfaction And Behavioural Loyalty
A multitude of companies has already identified the need to create a loyal customer base and acknowledged maintaining existing customers and extending businesses with them are significantly less expensive than acquiring new customers. Therefore this thesis describes the development of a conceptual m...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | http://eprints.usm.my/46390/1/Chin%20Sze%20Hui24.pdf |