Negotiation Behaviour And Their Outcome In Dyadic Business Negotiation Situation

This research examine the differences between buyers and sellers on business negotiation behaviour, planning, frequency and outcome, besides examine the effects of cooperative behaviour, level of planning and frequency involvement on negotiation outcome. The negotiation outcome was measured by 3 fac...

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Bibliographic Details
Main Author: Saw, Chee Wah
Format: Thesis
Language:English
Published: 1995
Subjects:
Online Access:http://eprints.usm.my/47568/1/SAW%20CHEE%20WAH24.pdf