4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance
Researchers have identified innovation as a key organizational activity, contributing directly to the long-term viability of operations. Utilizing a sample of SMEs' (Small Medium Enterprise) from Alor Setar and Kubang Pasu District in Kedah, this study proposes and tests a model that assesses r...
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| Format: | Thesis |
| Language: | English |
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2002
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| Online Access: | http://eprints.usm.my/47713/1/LILY%20JULIENTI000024.pdf |