Co-Creation As A Moderator Between Social Media Marketing Activities And Trust On Smes’ Customers Purchase Intention
The advent of social media has changed consumers’ role into a more active one, and this has necessitated the need to understand their behaviours on social media platforms better. These platforms have inadvertently culminated in co-creation and resulting in more complexity as customers, business part...
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| Format: | Thesis |
| Language: | English |
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2019
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| Online Access: | http://eprints.usm.my/48100/1/full%20thesis%20by%20EBTIESSAM%20cut.pdf |