Prestige vs. Reputation: Significance to Improve Public Perceptions towards Malaysian University
Corporate image and reputation is an essential element in any business organization. However, not many studies have been done on service-oriented organizations, especially universities. For the university that seeks to improve its reputation, creating desirable images and positioning of a university...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Registrar of Newspapers for India (RNI)
2020
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| Subjects: | |
| Online Access: | http://eprints.usm.my/48294/1/Prestige_vs_Reputation_Significance_to_I.pdf |