Antecedents And Outcomes Of Customer Engagement Behavior In The Airline Brand Fan Pages
The dynamic, ubiquitous, and real-time interaction enabled by social media has revolutionized marketing practices and consumer behavior; offering new ways to gather and share information and most importantly, opening new engagement and collaboration possibilities. Although the possibilities provi...
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| Format: | Thesis |
| Language: | English |
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2019
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| Online Access: | http://eprints.usm.my/48538/1/CHUAHHUIWEN_THESIS%20cut.pdf |