Advertising strategies in Television Malaysia's advertisements

This is a study to find out about advertising strategies in our local advertisements .Advertisements as we know,are part and parcel of life,we are bombarded with advertisements every where we go

Bibliographic Details
Main Author: Vasudevan, Chellammal
Format: Monograph
Language:English
Published: Universiti Sains Malaysia 1982
Subjects:
Online Access:http://eprints.usm.my/50293/1/ADVERTISING%20STRATEGIES%20IN%20TELEVISION%20MALAYSIA%27S%20ADVERTIEMENTS24.pdf