The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian
The primary objective of this study has been to identify the antecedents of electronic Word-of-Mouth (eWOM) in the context of online airline ticket purchase by Malaysian consumers. In addition, this study also seeks to examine the relationship between eWOM and purchase intention and to propose a res...
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| Format: | Thesis |
| Language: | English |
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2020
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| Online Access: | http://eprints.usm.my/52588/1/Pages%20from%20ii-Final%20Thesis%20Submission.pdf |