Facial care products : an explorative study of consumer purchase intention using FMRI
Introduction: Facial care products are quickly expanding in terms of market size and global coverage, there are crucial needs for a better knowledge of consumer purchasing behaviors. The research model that was studied was a simplified form of the planned behavior theory. The Theory of Planned Be...
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| Format: | Thesis |
| Language: | English |
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2021
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| Online Access: | http://eprints.usm.my/52606/1/Syazwani-24%20pages.pdf |