The Determinants Of Purchase Intention For Subtle Luxury Fashion Goods Among Malaysian Consumers

The global sales of luxury fashion products have dropped significantly due to the COVID 19 outbreak, and many experts foresee that the sales of the luxury market will continue to decline in 2021, coupled with the decline need of signaling wealth for conspicuous luxury goods. The two factors have con...

全面介绍

书目详细资料
主要作者: Ting, Mao Seng
格式: Thesis
语言:English
出版: 2021
主题:
在线阅读:http://eprints.usm.my/53001/1/TING%20MAO%20SENG%20-%20TESIS.pdf