Malaysian Consumers’ Intention To Adopt A Smart Speaker In Home Appliances
The adoption of smart speakers in many countries has increased significantly over the years, however, the adoption rate in Malaysia is still quite low. This study provides insights into the Malaysian consumers’ attitude towards intention to adopt smart speakers and evaluates the adoption intentio...
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| Format: | Thesis |
| Language: | English |
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2022
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| Online Access: | http://eprints.usm.my/59184/1/PUTERI%20NURAFIQAH%20WAHIDA%20BINTI%20WAN%20MOHAMMAD%20ZALMAN%20-%20TESIS%20cut.pdf |