Factors Influencing Consumers' Purci-Iase Intention For Milk Powder In Penang
This study demonstrate the adapt ion of Theory of Planned Behavior (TPB) to examine how product knowledge, product involvement, perceived benefit, perceived risk and country of origin image influence consumers' purchase intention for milk powder and how consumers' attitude mediates thes...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/60571/1/24%20Pages%20from%2000001779593.pdf |