Training Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia
Despite the fact that using social media for arranging trips is becoming increasingly important, community-based tourism (CBT) of Malaysian rural homestay operators still heavily rely on traditional marketing platforms and third parties’ assistance to gain tourist attraction. Previous studies found...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
uthm
2023
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/10471/1/J15988_2bf27ea6ee242d74b87f8a0cd49194b6.pdf |