How Review Valence Benefits Umr alence Benefits Umrah Sales P ah Sales Performance: The formance: The Moderating Role of Price
The influence of online consumer reviews on a firm’s sales performance has not yet been investigated in the field of Umrah. In addition, the literature does not explain how price moderates the relationship between online consumer reviews and a firm’s sales performance. Thus, the research objective...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
dublin
2023
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/10594/1/J16537_ebc8266d75d65c1bda5f08f896c261c1.pdf |