A collaborative model in persuasive web design: multiple case study of Lazada and Shopee

A collaborative model in persuasive web design: multiple case study of Lazada and Shopee

This study examined online persuasion through website design by using the Elaboration Likelihood Model (ELM) and Persuasive System Design (PSD). This study investigates the phenomenon of the success of Lazada and Shopee to provide guidelines for website designers and local sellers to enhance the e-c...

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Bibliographic Details
Main Authors: Loh, Yin Xia, Choon Sen Seah, Choon Sen Seah, Muhammad Arif, Ezatul Emilia, Jalaludin, Farah Waheeda, Chin, Wai Yin, Abdul Hamid, Nor Aziati
Format: Conference or Workshop Item
Language:English
Published: 2023
Subjects:
HF Commerce
Online Access:http://eprints.uthm.edu.my/11958/1/A%20collaborative%20model.pdf

Internet

http://eprints.uthm.edu.my/11958/1/A%20collaborative%20model.pdf

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