Factor influencing young consumers’ intention to purchase organic food

Following the researcher's preliminary study involving customers of AEON stores in Batu Pahat, the research findings revealed significant price disparities between organic food and conventional food in Malaysia, with organic food being considerably more expensive, often ranging from 100% to 300...

Fuld beskrivelse

Bibliografiske detaljer
Main Authors: Kang, Yi Joe, Shiau, Wei Chan, Ismail, Fadillah, Tasmin, Rosmaini, Ahmad, Md Fauzi
Format: Conference or Workshop Item
Sprog:English
Udgivet: 2024
Fag:
Online adgang:http://eprints.uthm.edu.my/12106/1/P16913_a1c434c83b47e5a5e1b20cc73033cc67.pdf%204.pdf