Customer Retention in Service Industry
Customer retention is previously considered as the last resort of a company in traditional marketing approach rather than a way to improve long term profit (Krishnan & Govindarajan, 2013). This is because traditional way of marketing strategy tends to focus more on attracting new customers than...
| Main Authors: | , , |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit UTHM
2020
|
| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/1853/1/Chapter%2004%20Customer%20Retention%20in%20Service%20Industry.pdf |