Social Media in Marketing Communication: Strategies for Online Businesses in the Era of Digitalization
The increasing number of online businesses in digital technology has influenced consumers these past two decades (Alalwan, Rana, Algharabat, & Tarhini, 2016; Dwivedi, Kapoor, & Chen (2015); Rathore, Ilavarasan, & Dwivedi, 2016; Taylor, Lewin, & Strutton 2011; Zhu & Chen, 2015) an...
| Main Authors: | , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit UTHM
2020
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/1855/1/Chapter%2006%20Social%20Media%20in%20Marketing%20Communication.pdf |