Traditional Marketing versus Online Marketing
In the current complex and competitive market, companies lose credibility and it is very easy to very difficult (Geraghty & Conway, 2016). Within the company oriented towards the rapid changes in the market such as competitors, distribution system, mass media, new technologies, customers' i...
| Main Authors: | , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit UTHM
2020
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/1857/1/Chapter%2008%20Traditional%20Marketing%20versus%20Online%20Marketing.pdf |