Cost Leadership in Marketing
In the marketing world, there are several kinds of strategies. One of the most important strategy is the cost leadership strategy, this strategy described pursues competitive advantage of the company based on lower price or differentiation or aim. That strategy works by increasing the efficiency of...
| Main Authors: | , , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit UTHM
2020
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/1859/1/Chapter%2010%20Cost%20Leadership%20in%20Marketing.pdf |