Factors influencing online purchase intention in online brand
This study investigated factors influencing online brand purchase intention. The aim of the study is to test the relationships between brand name, perceived ease of use and perceived usefulness (IV) and online purchase intention (DV). Consumers aged 21 years old and have had experiences in purchasin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Trans Stellar Journal Publication
2015
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/5320/1/AJ%202017%20%28765%29.pdf |