Creating sustainable snack food business success through brand experience and brand loyalty

A well-developed brand experience creates a sustainable market and business opportunities to a business. Brand loyalty is a key success factor of any organization creating the needed competitive edge to the firms in the market. This has attracted continual research efforts among researchers. Literat...

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Main Authors: Ng, Kim-Soon, Ahmad, Abd Rahman, Yong, Yuan How, Hasaballah, Abdel Hafiz Ali
格式: 文件
出版: American Scientific Publishers 2018
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