The antecedent factor of tourists' intention to consume traditional food
Traditional food has become one of the essential aspects of developing culinary tourism. However, there are still limited studies that discuss the tourists' intention to consume traditional food when they tour. This study aims to reveal the antecedent factors of the intention to consume the tra...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/5637/1/J11805_99f7b1e8bade0cf6f8be53c5aa012e81.pdf |