Comparative study of product quality perception between Malaysian and non Malaysian electrical appliance among tertiary students
The high quality of a product is much demanded by consumers today. However, it is difficult to understand the perceptions of consumers towards product quality. Thus, this study intends to identify the relationships between brand and nine product quality dimensions as well as to compare the differenc...
| Main Authors: | , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
ExcelingTech Publishers
2018
|
| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/5681/1/AJ%202018%20%28299%29.pdf |