The effects of innovation on Malaysian small medium enterprises' brand performance
The study seeks to examine the effects of innovation towards enhancing brand performance in small edium enterprises (SMEs) inMalaysia. This study is set as a cross sectional and a quantitative study with sample size comprises 304 Malaysian SMEs from the food and beverage (F&B) manufacturing sect...
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| Format: | Article |
| Language: | English |
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SAGE Publications
2017
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| Online Access: | http://eprints.uthm.edu.my/5717/1/AJ%202017%20%28891%29.pdf |