Understanding the attitude and repurchase intention towards halal food product among non-muslim consumers in Malaysia
The purpose of this study was to understand the factors that influence the attitude and repurchase intention of non-Muslim consumer in Malaysia towards Halal food product. This study highlighted the conceptual insights of the multidimensional constructs of buyer factors (i.e. religion adoption, life...
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| Format: | Thesis |
| Language: | English English English |
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2019
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| Online Access: | http://eprints.uthm.edu.my/58/1/24p%20DAYANG%20HARYANI%20DIANA%20AG.%20DAMIT.pdf http://eprints.uthm.edu.my/58/2/DAYANG%20HARYANI%20DIANA%20AG.%20DAMIT%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/58/3/DAYANG%20HARYANI%20DIANA%20AG.%20DAMIT%20WATERMARK.pdf |