Perceived captology strategies in mobile applications: do they differ?
Studies on various captology applications have indicated the importance of its integration to ensure mobile application=s success. However, statistics have shown that 53% of mobile applications users had problems with mobile applications and discontinue their use. This raises a question whether inco...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Medwell Publisers
2018
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/5886/1/AJ%202018%20%28640%29.pdf |