What is brand? Some insights in the historical development
The aim of this study is to enhance understanding in the philosophy of the brand along with its historical development around the world. Its main purpose is to clarify the nature of the brand, its origination, ancient phase, digital phase and the future of branding. This study is based on the second...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Academic Management Science Research (IJAMSR)
2018
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/6051/1/AJ%202018%20%281003%29%20What%20is%20brand%20Some%20insights%20in%20the%20historical%20development.pdf |