Star rating factors for umrah services: the perspectives of umrah operators and consumers
The star rating system is widely used in the hotel industry to classify hotels according to their quality. However, the Umrah industry in Malaysia has yet to adopt the system. Thus, their services are not monitored by a controlled and reliable rating system. The star rating is deemed important to Um...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Technological University Dublin
2020
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/6312/1/AJ%202020%20%28272%29.pdf |