The effect of corporate social responsibility activities on customer satisfaction towards hypermarkets in Kuala Lumpur Malaysia
This study focused on identifying the effect of activities related to corporate social responsibility on customer satisfaction towards hypermarket. In this study, corporate social responsibility activities were investigated based on four dimensions including, community support, environmentally frien...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
Science & Engineering Research Support Society (SERSC)
2020
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Subjects: | |
Online Access: | http://eprints.uthm.edu.my/6321/1/AJ%202020%20%28280%29.pdf |