Effects of service marketing mix on Umrah customer satisfaction: empirical study on Umrah traveling industry in Malaysia
The objective of this research was to The purpose of this research was to study the customer perception toward marketing mix (product, price, place, promotion, people, process, physical evidence, marketing communication and after sale service), and customer satisfaction of Umrah traveling industry i...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Mattingley Publishing Co., Inc.
2020
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/6556/1/AJ%202020%20%28353%29.pdf |