A STUDY OF FACTORS AFFECTING ENTREPRENEURIAL INTENTION: THE MODERATING ROLE OF INDIVIDUALISM
The main purpose of this study is to identify the factors which affect the entrepreneurial intention (EI) of the university students of Gilgit-Baltistan. This research study mainly focuses on the theory of planned behaviour (TPB) and Hofstede national culture dimension of individualism. The quantita...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/9422/1/J15961_d72c6a36b59c432a639aab1c7e1cca0c.pdf |