Development of a holistic internet marketing strategy framework (IMSF) in promoting medical tourism Industry (MTI) in Malaysia
Previous studies found that Healthcare Information (HI) asymmetry or doctor-patient knowledge gap is identified as one of the problems causes the Malaysia's Medical Tourism (MT) industry less efficient. This study is then seeking to promote and introduce MT in Malaysia by using Internet as one...
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| Format: | Thesis |
| Language: | English English English |
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2016
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| Online Access: | http://eprints.uthm.edu.my/9995/2/24p%20WONG%20LAI%20YOONG.pdf http://eprints.uthm.edu.my/9995/1/WONG%20LAI%20YOONG%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/9995/3/WONG%20LAI%20YOONG%20WATERMARK.pdf |