Advancing competitive intelligence as a correlation of competitive advantage in Iraqi banking industry
The extant literature suggests that firms could gain and sustain competitive advantage using competitive intelligence. Competitive intelligence is a tool that keeps firms abreast of changes in market preferences, technology, competition, and social and strategic positionings. However, despite the fa...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/100510/1/HatemJasimZaidan2022_AdvancingCompetitiveIntelligenceasaCorrelation.pdf |