Marketing mix to increase purchase intention of plumbing and maintenance services
Now, the service industry has been impacted by the Covid-19 pandemic with low purchase intention. A sole proprietorship company providing a service in all aspects of plumbing and installation of pipes is affected due to low purchase intention from existing and potential customers. Therefore, the pur...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/100549/1/ThooAiChin2022_MarketingMixtoIncreasePurchaseIntention.pdf |