The role of pricing and product knowledge on Malaysian consumers’ green purchase intention
Green consumption has also risen globally to prevent further damages to the environment. Therefore, it is important to understand the intent of consumers to buy environmentally friendly products as the willingness to buy green products will maintain and protect the quality of natural environment, th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/100600/1/LohShiWei2022_TheRoleofPricingandProductKnowledge.pdf |