“Do they mean what they say?” Measuring greenwash in the sustainable property development sector

Purpose: This study aims to measure the greenwash construct in the sustainable property development (GSPD) context. Property development products such as residential homes, which are generally high-priced, require a long-term financial commitment from the consumers. It makes the property development...

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Bibliographic Details
Main Authors: Quoquab, Farzana, Sivadasan, Rames, Mohammad, Jihad
Format: Article
Language:English
Published: Emerald Group Holdings Ltd. 2022
Subjects:
Online Access:http://eprints.utm.my/101136/1/FarzanaQuoquabHabib2022_DoTheyMeanWhatTheySay.pdf