Biomedical technology in studying consumers’ subconscious behavior

Despite the technological advancements in neuroimaging and physiological technologies, studies about using this technology to study the neural correlates of consumers’ behavior toward external stimuli remain unclear in the academic literature. We followed the Preferred Reporting Items for Systematic...

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Bibliographic Details
Main Authors: Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Wan Ahmad, Wan Amira, Khraiwish, Ahmad
Format: Article
Language:English
Published: International Association of Online Engineering Original language 2022
Subjects:
Online Access:http://eprints.utm.my/101374/1/AhmedHAlsharif2022_BiomedicalTechnologyinStudyingConsumers.pdf