Social media usage, expectancy disconfirmation elements and university reputation
Malaysia is an educational hub and has an aim to attract 250,000 international students by 2025. However, increasing the enrolment of international students by itself is insufficient to compete with the international market. Universities also have to maintain their university reputation as this fact...
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| Format: | Thesis |
| Language: | English |
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2020
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| Online Access: | http://eprints.utm.my/101917/1/AsmaraIrfanPAHIBS2020.pdf |